On June 27th, the Seminar on Food Safety & Consumers Experience Day was held in Beijing. The event was co-hosted by CCA, China Consumer Journal and Beijing Consumers Association (BCA) and held under the instruction of SAIC and BAIC. Ma Zhengqi, Deputy Director-General of SAIC and Vice President of CCA, attended the seminar and delivered a speech.
Ma introduced the achievements made by administrative departments for industry and commerce at all levels and consumer association in food market supervision. In recent years, SAIC diligently implemented the general deployment of the CCP and the State Council. Starting with market access, market supervision and consumer rights protection, SAIC enforced tighter control of entity registration, further regulated the conducts of business operators in food market, and severely punished those illegal acts such as false advertising, trademark counterfeiting, unfair competition and violation of rights and interests of consumers. The efforts have delivered tangible results. From 2014 to the first quarter of 2015, the administrative departments for industry and commerce have investigated and closed 14,000 cases involving illegal acts or misconducts of food entities, 2,584 cases involving illegal food advertisement, 7,522 cases involved trademark counterfeiting inclusive of food trademark, and 121,000 cases involving violation of rights and interests of consumers, valued at RMB 770 million in total. In the special act to regulate and improve the food market in rural area, the administrative departments investigated and closed 4,411 cases relating to food safety and detained 361,900 kilograms of illegal food products. All endeavors have well maintained the normal order of food market and safeguarded the legitimate rights and interests of consumers.
Ma requested that administrative departments for industry and commerce at all levels and consumer association shall further improve their understanding of the necessity of food safety supervision, strengthen legal awareness, reinforce supervision and push forward shared governance so as to fundamentally maintain the order of food market and create a safe and trustworthy consumption environment.
Representatives from NHFPC, CFDA, AQSIQ, BCA, CAIQ and relevant enterprises as well as consumer representatives also spoke at the seminar. Chang Yu, Vice President and Secretary General of CCA presided over the seminar.
The representatives visited Beijing Yili Bread Food Co., Ltd. after the seminar.
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